The Advertiser’s Guide to the Big Five Personality Model  

Discover How A New Era Of Cognitive Computing Will Transform Advertising.

Human behaviour poses a host of questions to advertisers. Why do people behave the way they do? And how do advertising and marketing professionals predict which group of people are more receptive to their communication?

Watch as Audiense and IBM Watson explain how personality insights, and going deep into customer psyche will make it possible for marketers to deliver personalised, relevant messaging and improve the effectiveness of their advertising campaigns.

Fill in the form now to learn more about:

• What is the Big Five, Needs and Values personality model?
• How does the model predict human behaviour and what does it mean to advertisers?
• What is cognitive computing?
• How psychology driven marketing can predict an audience’s brand preference, likeliness to respond to ads and redeem coupons.
• How you can get started with psychology-driven marketing on Twitter