PODCAST: Inside Marketing Intelligence

A monthly podcast series with award-winning freelance marketer and copywriter Rach Quin, in conversation with marketing professionals.

In each episode, we’ll discuss what social data means to them, how they use it in their careers, and their advice to marketers looking to get started with social data & insights.

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Episode 7
Mike White

Rachel Quin talks to Lively Agency CEO, Mike White. Starting with his first agency in 2002, Mike believes brand experiences are the key to real human engagement and loyalty. To respond to technology's impact on consumers, he set up the Lively Agency with the goal of helping brands target the sweet spot between physical and digital experiences.

Episode 6
Raven Wheatley-Hawkins

Rachel Quin talks to Digital Marketing Lead at the Marketing Pod (formerly Digital Marketing Manager at Adroit Data & Insight). Raven uses her skills in social listening, digital research, web analytics, audience intelligence, and more traditional marketing outlets such as email marketing to create evidence-based user journeys to improve client strategy.

Episode 5
Christina Garnett

Rachel Quin talks to Senior Marketing Manager at the HubSpot offline community, Christina Garnett. Christina uses audience intelligence and social listening to learn more about audiences and to determine needs and behaviours. In this episode, she also explains how her work serves to help brands better connect with their current customers, potential customers, and fans.

Episode 4
Tim Bond

Rachel Quin talks to Tim Bond, Director of Content Strategy & Insight at the DMA. With a background in social sciences, Tim's experience blends content marketing with human behaviour. In this episode, Tim deep dives into market research and how marketers can leverage data to extract insights about their audiences.

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Episode 3
Marine Escande

Rachel Quin talks to Marine Escande about marketing insights. How can agencies use the Audiense platform to deliver better results for clients? Hear about Marine’s audience intelligence strategies, trendspotting, and the state of innovation in the industry, and get Marine’s valuable words of advice.

Episode 2
Christine Osazuwa

Rachel Quin talks to Christine Osazuwa, founder of Measure of Music and strategy director at Pollen, about how audience intelligence is shaping the modern music industry.

Episode 1
Sam Ford

Rachel Quin talks to Sam Ford, a marketing consultant, about practically applying audience intelligence to develop products and reach new readers in the publishing industry.

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PODCAST: Inside Marketing Intelligence

Episode 7 Mike White

Episode 6 Raven Wheatley-Hawkins

Episode 5 Christina Garnett

Episode 4 Tim Bond

Episode 3 Marine Escande

Episode 2 Christine Osazuwa

Episode 1 Sam Ford