Audience intelligence emerges at the intersection of cultural trends, behavioural insights and audience segmentation.
In this webinar, Audiense CEO Javier Buron, Pulsar CEO Francesco D'Orazio, VP of Research Marc Geffen and their client Dudley Nevill Spencer, Strategy and Innovation director from Live&Breathe will dive deep into the cutting-edge techniques used to help brands surface those insights, all the way down to the use cases, from marketing personalisation to design and product innovation.
In this webinar you will learn:
- How to layer trend models, community detection and social panels in order to unlock deep consumer insights
- Why you need a multi-faceted, contextual understanding of the different communities making up your audience
- How audience and consumer intelligence can power everything from marketing strategy to product innovation and design