Unlock the Black Friday Shoppers Targeting Pack
Meet the audience that turns Q4 into your biggest win.
Black Friday shoppers don’t just hunt deals; they plan, compare, and convert at speed. This pack gives you a clear, data‑driven picture of who they are, what they buy, where they spend their time, and how to activate them across paid and organic channels.
Built from Audiense Action, it’s your shortcut to smarter targeting, better creative, and higher ROAS.
What’s inside:
- A high‑value shopper segment: A ready‑to‑activate profile of peak‑season buyers with motivations, triggers, and how to reach them.
- Psychographics & behaviors: Price sensitivity tiers, promo preferences (BOGO, doorbusters, bundles), and urgency cues that drive clicks.
- Platform & content strategy: Channel‑by‑channel guidance for TikTok, Instagram, YouTube, Facebook, Pinterest, and X, including creative do’s/don’ts and example angles.
- Brand affinities & creators: Retailers, D2Cs, and influencers this audience trusts—and how to partner with them.
- Journey & timing: Pre‑sale warmup vs. drop day vs. extended Cyber Week—what to publish when (and which messages to rotate).
- Search & social prompts: Copy starters for ads, emails/SMS, PDP modules, and UGC briefs you can deploy immediately.
- Activation toolkit: Audience build notes plus Meta Interests/Behaviors and Google In‑market/Affinity categories to plug into paid campaigns.
Why download this pack:
- Turn intent into revenue: Reach high‑intent buyers with precise segments, offers, and placements.
- Reduce wasted spend: Avoid broad, unprofitable targeting during the most competitive CPM window of the year.
- Ship creative faster: Steal our ready‑to‑use hooks, CTAs, and briefing prompts for speed to market.
- Prove impact: Tie audience strategies to outcomes with clear KPIs and testing plans.
Download the Black Friday Shoppers Targeting Pack
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Get the Black Friday Shoppers Targeting Pack
Black Friday shoppers are some of the most valuable audiences of the year, but they’re also the hardest to win. They expect more than discounts. They want speed, personalization, and proof of value before they hit “buy.” Whether your goal is awareness, acquisition, or conversion, this pack shows you exactly how to connect through real insights, not assumptions.
Ready to reach the audience that drives the biggest shopping event of the year?