What’s Inside:
- Audience Overviews: Meet the segments behind Fall’s most talked-about trends — including the Fashionistas, Brand Lovers, and Boho Enthusiasts. Get a full picture of their values, behaviors, and fashion preferences.
- Psychographics & Style Drivers: From maximalist animal prints to nostalgic accessories like bag charms, see what’s motivating their purchases and how they express themselves through fashion.
- Platform & Content Preferences: Discover where they’re browsing, buying, and being inspired — from runway reels on Instagram to TikTok try-on hauls.
- Brand & Product Affinities: See which luxury brands, retailers, and influencers they follow — and how your brand can align with their aesthetic.
Why It Matters:
Fall is fashion’s biggest moment — with New York Fashion Week, back-to-school shopping, and the start of holiday prep all converging. Audiences are ready to spend, and the brands that tap into their tastes early will win wallet share all season long.
Whether you’re planning a campaign around statement prints, launching a bag charm collab, or speaking to the new boho wave — this pack gives you the data and strategy to get it right.
Get the insights. Find your people. Launch smarter.
