Get to know the generation that shaped social media and still runs it.
Millennials aren’t just online; they built the social media networks we market in today. They’re savvy, purpose-driven, and expect brands to show up authentically, not just advertise.
This targeting pack breaks down how to connect with the generation that values authenticity, connection, and creativity across every social channel. Backed by data from Audiense Action, it gives you everything you need to build campaigns that feel human, sound real, and drive impact.
