You think you know who your audience is, but do you really? If you’ve been leaning on the same personas, the same assumptions, and the same data you built a few years ago… there’s a good chance your picture is incomplete. Markets shift. Behaviors change. New audiences emerge.
And if you’re not continuously updating your understanding of who your target audience is, you’re leaving opportunity (and money) on the table.
In this exclusive webinar, Jenni Daniel (Director of Marketing - Audiochuck) will share a real customer story, the surprising insights she uncovered, and the framework that got Audiochuck where they are.
Watch this webinar to learn:
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A simple 4-step framework for uncovering hidden audience segments
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How to keep audience understanding fresh without redoing your entire research stack
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Practical tips for getting buy-in to challenge old assumptions
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How to spot the “we’ve always done it this way” red flags before they cost you
Watch the session for a fresh take on understanding your customers because your audience isn’t standing still, and neither should you.
Meet the panelist
🗣 Jenni Daniel
Director of Marketing, Audiochuck
🎙️ Jenni has played a pivotal role in transforming Audiochuck into one of the most recognized names in podcasting. With her expertise in audience segmentation and promotional strategies, she has helped drive significant audience growth and engagement. Jenni will share how challenging long-held assumptions — and embracing a data-driven, culturally intelligent approach — led to a breakthrough discovery that reshaped their campaigns and unlocked new opportunities for connection and conversion.
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🎤 Moderated by:
Andrew Tatton, Content Strategy Consultant, Audiense | Founder, Major Mojo Marketing
Andrew helps brands turn audience insights into content that actually resonates - content that gets remembered, shared, and acted on. As a fractional head of content, he works closely with marketing teams to build audience-first content strategies that blend data, storytelling, and creativity to drive real business impact.