PROMPT covers a wide range of topics related to using AI in marketing and product development. It includes information on how to use AI to better understand your audience, make more informed decisions (about product, price, positioning, partnerships etc.), and ultimately grow your business.
Yes, PROMPT includes worked examples of 161 prompts that you can use to apply the concepts and techniques covered in the book to your brand. These examples come from a variety of industries, including music, television, and consumer goods brand development.
Yes, PROMPT discusses some of the challenges and pitfalls of using AI in the context of growing brands. It provides tips and guidance on how to avoid common pitfalls and make the most of the opportunities that AI presents.
Sadly not. 20 years of experience was used to assess ChatGPT against hundreds of use-cases to find ones we are proud to share in the book. For each, we use our expertise to judge ChatGPT's performance and tease out lessons. Did AI help write it? Absolutely! We outline all the ways it did (and all the ways it fell short) in an appendix, which we hope is useful, also!
