Audiense, Semetrical and Pulsar followed up on the survey (linked above) by hosting a webinar on “How to improve performance with audience-first SEO” sharing valuable SEO insights and How to's.
Audiense and Semetrical have brought to you the Ultimate 5 part Guide to improving your SEO performance using the audience-first approach. Download it today!
The webinar shared insights on how SEO professionals can integrate social media data with their keyword intelligence via emerging audience intelligence technologies to:
Understand keyword-level ‘search audiences’ by gathering behavioural insights using social consumer segmentation data from audience intelligence research
Enhanced keyword-level content strategy and SEO topical modelling informed by integrating keyword intelligence and audience intelligence insights
Efficiently prospect hyper-relevant influencers and link opportunities at scale per niche audience community within a keyword segment.
We teamed up with Semetrical, a leading digital marketing agency to carry out a survey within the SEO community to understand how SEOs use data to establish their SEO strategy.
The results of the survey were fascinating and pointed to a number of key pain points that SEO professionals face around content ideation, link prospecting and gaining behavioural insights, while also highlighting that very few are likely to use social media data during strategic development.
The results of a survey on SEO strategy development from the SEO community:
Only 16% of the SEO professionals (that includes content & digital PR teams) are using social media data to define their SEO strategy,
40% of SEO professionals struggle with content ideation and finding link opportunities,
88% of SEO professionals would like a more efficient way to prospect link opportunities,
63% of SEO professionals do not believe that search engine keyword data provides them with enough insights into the interests and behaviours of their target audience(s).
Ebook
This 5 part Guide will delve into:
The benefits of an audience-first SEO strategy
Formulating the right strategy using keyword and audience intelligence
.png?width=1920&name=image%20(20).png "image (20)")
-1.png "image (21)-1")
