We all use AI in our daily workflow.
So we know how effective it is at cutting down the time it takes to do anything: research, planning, strategizing.
Now imagine bringing that same AI-powered workflow to your Audiense data.
That’s exactly what our new MCP connectors do - they create a seamless connection between your favorite AI tools and our audience intelligence. We have one for each our apps too, so whether you use Insights, Soprism, Demand, or Tweet Binder, we’ve got you covered.
Think of it as a direct line to our API, giving you the flexibility to move beyond the platform interface and shape the data in your own way – no coding required.
With our MCP connectors, anyone—from marketers to analysts—can transform insights into instant actionable strategies or deeper exploration. And we’re so excited to finally share it with you.
Let’s get into it.
What is MCP?
MCP (Model Context Protocol) is like a pipe that connects Audiense report data to your favorite AI tools.
So now, instead of being limited to the standard dashboard view, you can be in whatever AI tool you use, and you can ask it questions about your audience and generate all kinds of custom outputs, like:
- Summarize a persona
- Compare segments
- Build a content calendar
- Brainstorm ad ideas
- Create a campaign strategy
To give you an idea of how easy this is, here’s a clip of our own Content Marketer asking the MCP to create a content calendar for the month of August based on the Soprism insights for this GoDaddy audience:
What would normally take hours or work, multiple tabs, and a variation of tools, now takes just one query with the MCP connection. To make it even easier, we supply you with starter prompts to use, or you can create your own. (P.S. If you want to replicate this use case yourself, simply select the supplied ‘InspirationalContent’ prompt from within the Soprism MCP connected to Claude.)
Built for every role
Our MCP connectors are designed to support the way you work, no matter your role or technical skill set.
For Marketers: Generate ideas, briefs, messaging, or strategy instantly from the reports you already have. Or even from new reports you create using the MCP option. Ask your questions in plain language and get campaign-ready outputs.
For Analysts: Dig deeper into audience behavior. Go beyond any interface limitations, without requiring the API. Build logic, test hypotheses, and generate custom outputs without waiting for product roadmap updates.
For Creatives & Content Leads: Turn audience segments into stories. Build calendars, newsletters, creative angles, and more without hunting for insights or switching tabs.
If you’ve ever:
- Manually copied insights into slides or spreadsheets
- Waited on your data team for answers
- Requested new features to interpret the data more easily
- Got stuck on ways to make the insights actionable
…Our MCP connectors now solve all of that.
Why it’s different
Unlike static dashboards or rigid persona templates, our MCP connectors are:
- Fully customizable: ask anything, get tailored results
- Platform-neutral: works across our products and data sources
- Easy to use: our AI and product experts have curated a ready-to-use prompt library, so you can start exploring insights right away - no need to write your own prompts unless you want to
- Outcome-driven: generates deliverables like persona slides, calendars, summaries, simple or complex strategies
It’s a smarter, faster, and more flexible way to activate the power of your audience data without adding complexity.
12 ways to use it
Here are some popular ways to use it, and examples of the prompts you could use:
Analysts
- Spot meaningful nuances between segments
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- [Insights] Prompt: “Compare [Cluster A] and [Cluster B] from the same report. What psychographic traits, brand affinities, or media behaviors do they share? What differentiates them?”
- Test hypotheses by asking for validations in the data
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- [Insights] Prompt: “I hypothesize that younger members of [Report Name] are more likely to follow emerging beauty brands and be sustainability-driven. Show correlations in the data to support or challenge this.”
Marketers
- Build a full-funnel campaign strategy for a specific audience
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- [Insights or Soprism] Prompt: “Build a complete campaign strategy for [Report Name] including TOFU, MOFU, and BOFU tactics. Use their interests, behaviors, and purchase drivers to guide the content at each stage of the funnel.”
- Create a media planning brief based on audience behavior and affinities
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- [Insights] Prompt: "Generate a media brief for targeting the [Report Name] audience. Include suggested platforms, formats, top influencers, and sample messaging based on their media consumption habits and brand affinities.”
- Generate messaging pillars for different personas
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- [Soprism] Prompt: “Create 3-5 core messaging pillars for [Mindset Name] based on their values, interests, and psychographics. Include a sample tagline for each.”
- Determine how to prioritize your marketing mix by geography
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- [Demand] Prompt: “Advise which 3 social channels we should prioritize in our content and community management for reaching the people who care about the digital profiles found in [Report Name] and live in the [country].”
- Create a precis of a campaign outcome for your execs
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- [Tweet Binder] Prompt: “Pull the top 20 most popular posts about our recent event analyzed in [Report Name] and summarize the author’s impressions of our event in a short paragraph summary. Include any specific quotes of really positive sentiment in testimonial format.”
Creatives/ Content Teams
- Generate weekly or monthly social content calendars
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- [Soprism] Prompt: “Create a weekly content calendar for [Report Name] to be used on Instagram. Include suggested post topics, formats, and publishing times based on audience interests and behavior.”
- Brainstorm TikTok/Reels ideas that align with audience culture
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- [Insights] Prompt: “Give me 10 TikTok or Reels ideas that would resonate with [Report Name], incorporating trending sounds, humor style, and cultural references specific to this group.”
Sales/ Strategy Leads
- Uncover whitespace opportunities for new products or messaging
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- [Insights] Prompt: “Based on the interests and unmet needs of [Report Name], identify 3 whitespace business opportunities that could be introduced for a new product or unique messaging angle.”
- Personalize a pitch to a client’s target customer
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- [Soprism] Prompt: “Write a customized pitch paragraph targeting the audience described in [Report Name] that explains why [our product or solution] would resonate with them. Reference their interests, behavior, or values.”
- Analyze which consumer segments are worth chasing next
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- [Insights Prompt: “Compare [Cluster A] and [Cluster B] and tell me which segment has the higher potential ROI and engagement for a paid social campaign. Justify with behavioral data.”
How to get started
We’ve made getting started simple with guides and tools to help you integrate our MCP connectors into your workflow right away:
Our MCP connections are the smartest (and fastest) team mate you didn’t know you needed. Whether you’re building campaigns, reporting to clients, or testing new audiences – we'll take the heavy lifting off your plate and turn hours of work into minutes.
This is audience intelligence, re-imagined.
Interested in seeing how it all works? Watch the video below or request a demo.
