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Audience Intelligence - Audiense solutions - Core audience intelligence and profiling

Audience-centric social listening

Core audience intelligence and profiling

Customer centricity

A consumer goods company wanted to understand women talking about sexism in the workplace. They monitored keywords such related to sexism in the workplace to understand the content people talking about.

They used Audiense Insights to:

  • Understand which industries these people were from
  • Understand which sectors were particularly affected by sexism in the workplace

 

How did they use Audiense?

  • They then ran an Audience Intelligence report to understand which industries these people were from and which industries were particularly affected by sexism in the work place.
  • The integrate social listening with our data to understand what each segment express itself.
  • They also wanted to understand the influencers in this market to help promote their educational content on tackling sexism in work.
  • They used personality insights to match their brand values in order to align with them.

Other related content:

They also wanted to understand the influencers in this topic to help promote their educational content on tackling sexism in work. 

The brand used Personality Insights to match their brand values in order to align with them.

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