How did they use Audiense?

• They then ran an Audience Intelligence report to understand which industries these people were from and which industries were particularly affected by sexism in the work place.
• The integrate social listening with our data to understand what each segment express itself.
• They also wanted to understand the influencers in this market to help promote their educational content on tackling sexism in work.
• They used personality insights to match their brand values in order to align with them.

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