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Enjoy every unique chats with our fabulous speakers and make the most out of their experiences, know-how and advice.
Hit the ground running with 2 must haves:
Join Adrienne Barnes from Best Buyer Persona. Where she will be looking at "Why Mary Marketer is bad for your Persona"
Join Hannah Lendrum from Listen + Learn Research. We’re she will be looking at Anticipation to Anxiety - Catching the wave of Post-Covid life.
Join a panel of great minds to delve into How Digital Intelligence Informs Buyer Personas
We teamed up with Best Buyer Persona to bring to you a 3 day summit on all things buyer persona related.
We interviewed 8 leading minds from the buyer persona world in order to look at some foundational themes:
"I'm Mary Marketer, I'm a marketer at SMB, love the colour red and enjoy time with my friends" ... Is that really a useful persona? Watch Adrienne Barnes show you what a good persona looks like, traditional ways vs what we need today, avoiding bias and the importance of strong segmentation. All this in under 30 mins!
Have you met Killjoy Karen? Like many, she is struggling to come out of her shell after Covid. Karen worries about being around so many people. She makes up an excuse and sneaks out before she is supposed to meet her friends for lunch. Karen hasn’t spoken to anyone in so long and is unsure what to talk about except Covid.
Killjoy Karen is one of six personas we discovered when looking at how people are feeling about the end of lockdown. Each group is approaching life differently, presenting new opportunities for brands to be there for them.
Find out more about Karen and the other personas in this webinar and Download the full report!
Join Carlos Serra (Audiense), Adrienne Barnes (Best Buyer Persona), Rand Fishkin (Sparktoro), Lea Queroub (SimilarWeb), Michael Brito (Zeno group), Fernando Angulo (Semrush) & Natalie Furness (Niam Marketing) for a riveting conversation into the famously grey area of Digital Intelligence.
Watch as they answer: