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Buyer Persona Resources



Enjoy every unique chats with our fabulous speakers and make the most out of their experiences, know-how and advice. 


Hit the ground running with 2 must haves: 

  1. A complete guide on How to build the best buyer persona
  2. Access to the Largest Buyer Persona Database


Join Adrienne Barnes from Best Buyer Persona. Where she will be looking at "Why Mary Marketer is bad for your Persona"


Join Hannah Lendrum from Listen + Learn Research. We’re she will be looking at Anticipation to Anxiety - Catching the wave of Post-Covid life.


Join a panel of great minds to delve into How Digital Intelligence Informs Buyer Personas

Fireside Chats

We teamed up with Best Buyer Persona to bring to you a 3 day summit on all things buyer persona related.

We interviewed 8 leading minds from the buyer persona world in order to look at some foundational themes:

  • How to Create A Buyer Persona Before You Have Buyers - Maureen Jann 
  • Why Your Buyer Personas Aren’t Actionable - Adele Revella
  • The Audience Intelligence Side of buyer personas - Michael Brito
  • Overcoming Challenges as a New Startup - Saurabh Wani
  • How to link buyer personas to content and SEO - Michael King
  • How to Create a Buyer Persona You Can Use - Rand Fishkin
  • Creative Ways to Gather Data for your Buyer Personas - Kindra Svendsen
  • How to Notice Shifts in the Market Before They Happen - Becky Linvingston

Watch Now


  1. A Complete Guide on How to Build the Best Buyer Persona 👉 HERE
  2. The Largest Buyer Persona Database 👉 HERE


"I'm Mary Marketer, I'm a marketer at SMB, love the colour red and enjoy time with my friends" ... Is that really a useful persona? Watch Adrienne Barnes show you what a good persona looks like, traditional ways vs what we need today, avoiding bias and the importance of strong segmentation. All this in under 30 mins!


Have you met Killjoy Karen? Like many, she is struggling to come out of her shell after Covid. Karen worries about being around so many people. She makes up an excuse and sneaks out before she is supposed to meet her friends for lunch. Karen hasn’t spoken to anyone in so long and is unsure what to talk about except Covid.

Killjoy Karen is one of six personas we discovered when looking at how people are feeling about the end of lockdown. Each group is approaching life differently, presenting new opportunities for brands to be there for them.

Find out more about Karen and the other personas in this webinar and Download the full report!


Join Carlos Serra (Audiense), Adrienne Barnes (Best Buyer Persona), Rand Fishkin (Sparktoro), Lea Queroub (SimilarWeb), Michael Brito (Zeno group),  Fernando Angulo (Semrush) & Natalie Furness (Niam Marketing) for a riveting conversation into the famously grey area of Digital Intelligence.

Watch as they answer:

  • What Digital Intelligence means to them?
  • What are applicable ways for people to apply digital intelligence findings to their buyer personas?
  • Can you trust digital intelligence data to be accurate?
  • What are the strengths of using digital intelligence to inform buyer personas?
  • What are the weaknesses of relying on digital intelligence for buyer personas.