understand how Social Media Consumer Segmentation is different to your current social listening data, and how it can make your marketing uniquely relevant.
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Before the Internet, the masses were anonymous and were categorised with generic titles. They were audiences we
Activating consumer insights from social data remains a challenge for several companies however taking advantage of this opportunity allows agencies to add value to services offered to customers. Discover how agencies integrate social data at all stages of a marketing campaign
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A large percentage of research and influencer selection is still done manually. 73% of marketers believe that the biggest challenge they face when launching an influencer marketing campaign is finding the right influencer
Clubs, organizations, and tournament organizers of all sports can use social data to grow audiences, sell tickets, and forge sponsorship opportunities. Here is how the Premier League, UFC, and La Liga, made it…
Twitter, with its 320M monthly users and open nature, is the focus group of the Internet. Discover how its data and insights will change your content strategy. Cut through the noise, make your messages stick…
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Assumptions about an audience are no longer necessary, marketers can base their media planning, sponsorship and content decisions on insights and keep up with the evolving psyche of their audience segments…
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The conversation around TV shows and genres on Twitter can have a deep impact on media consumption patterns. Find out how important these insights can be, in our analysis of the conversation around Making A Murderer…
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Do you want to miss out on major sponsorship deals because you couldn’t prove that you command an audience as large as you think you do? Learn how to find and prove the size of your fan base…
Need some fresh thinking applied to your Twitter strategy? Here are ten ideas, which will take you about 30 seconds each to read. These are all starting points to give you the lightbulb moments that drive big change…
With data as the new gold, “social” is no longer a channel, but a treasure trove of insights. Insights to be used by agencies in their pitch process. See how Havas, Ogilvy and Starcom drive new business… Download eBook…
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Who are the people watching the show? Step into the Upside Down of the audience: explore their tastes, affinities, online habits and more. An unseen, connected world, which you now have the key to access…
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