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Reports

Understand how to digest the data and extract valuable intelligence 

Cannes Lions - 2019

Understanding the Cannes Lions 2019 audience

Cannes Lions is the ideal forum par excellence to discuss the most innovative and resonant topics in the advertising industry.

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Who is the Coca-Cola Audience?

As a well known global brand, Multinational and manufacturer, Coca Cola generates a lot of buzz and interactions on a global scale.

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Who sets the beat in the EDM industry

The most innovative companies are already benefiting from the technological possibilities: creating more personalized strategies to increase engagement with the fans of the artists, discovering new talents or even related brands with which to create profitable partnerships.

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Comparing the Estée Lauder Community

From 4 products to a multi brand umbrella company, Estée Lauder managed to change the face of the beauty business. With so many brands under one roof who makes up their key audience?

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Who dominates the sports business' playing field?

Who dominates the sports business' playing field?

For companies in the sports industry, whether teams and clubs, sponsors or specialized media, it is key to know the tastes, habits and online behavior of those who are professionally engaged in sports business, the human part of each of the stakeholders of the sector.

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Engaging with Instagrammers

Did you know, Instagram users share their posts on Twitter between 50-100 million times per month?

Don't let Instagram's API restrictions damage your marketing game. Our report shows you the different audiences of Instagram, and with our data, we show you how to find and engage with Insta-Influencers. 

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#MWC19: The audience & the top leaders behind the event

#MWC19 is one of the largest mobile events in the world with the aim to drive the digital transformation of society to improve lives globally.

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Digital Transformation: who and how is the audience leading the narrative around this buzzword?

Digital Transformation: who and how is the audience leading the narrative around this buzzword?

Through audience intelligence we discovered who is behind the Digital Transformation narrative. The distinctive and unique characteristics, interests, media consumption, behaviours, influencers, personality… of the whole audience and of each segment.

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Who are the professionals in leading UK indie agencies?

After The Drum published their list of the Top 100 independent agencies within the United Kingdom we wanted to know what attributes the professionals of those leading agencies have. Would we be able to make a prototype profile of who work in these organisations?

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The Tik Tok community

This is an example to showcase Audiense capabilities to:

  • Understand the audience, to find out how to engage with TikTok users
  • Who is the audience in the UK using TikTok?
  • To see who should be using TikTok to get the most out of their audience in the UK/music industry.
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Who could be the next UFC star?

Having signed up wrestling legend Ben Askren the UFC are looking to the future for their next big acquisition. Explore how the UFC can continue to gain global market share... 

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Influencer_Marketing,Audience_Intelligence
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PUMA Runners

Forever Faster. Are you the target audience for the next PUMA campaign? Let's find out!

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Understanding the Community of Early Tech Adopters

Understand the insights that helped shape a major Technology providers marketing strategy. Who is their target Audience? What does the data mean?...

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Tesco: The British multinational retailer and its community 

With a 100 years under its belt Tesco is determined to continue to serve shoppers a little better every day. Who are these shoppers? Which communities make up their audience? What makes them loyal Tesco supporters? We have answers...

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Keep Walking: Whose on this Journey?

Recently we’ve been working with a few alcohol brands through our agency clients. We thought this particular report on Johnnie Walker’s audience may tipple your fancy...

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An audience analysis: making a murderer

The conversation around TV shows and genres on Twitter can have a deep impact on media consumption patterns. Find out how important these insights can be, in our analysis of the conversation around Making A Murderer… 

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An audience analysis: Stranger Things

Who are the people watching the show? Step into the Upside Down of the audience: explore their tastes, affinities, online habits and more. An unseen, connected world, which you now have the key to access… 

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Media_Strategy, Audience_Intelligence
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