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Audience intelligence - Audiense solutions - Identifying & targeting journalists (1)

Public Relations

Identifying & targeting journalists

Social data is transforming PR

Some brands often insist on achieving coverage for their news in mainstream publications, not knowing whether their target audiences read them or not. They haven’t realized yet that social data is transforming Public Relations...

A marketing technology company wanted to identify potential journalists covering their space, to promote a new product launch. Using Audiense Insights:

  • They first uncovered the media their audience consume
  • To then identify the journalists within those media

How did they use Audiense?

  • Create an audience intelligence report of their target audience
  • Use custom rankings and filters to identify main publications and journalists
  • They were able to then locate dedicated, passionate and relevant journalists to talk, test and promote their new product launch.
  • They did Twitter Ads via tailored audiences to influence or have some exposure to those journalists before reaching them out.

 Other resources:

The brand used Audiense to create a target audience of the journalists and people similar in their space. 

They were able to then locate dedicated, passionate and relevant journalists to talk, test and promote their new product launch.

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