A popular sports brand wanted to evaluate the effectiveness of their campaigns on their current community. They used Audiense to monitor those talking/engaging with them over the last 6 months vs. who was following them.
Using Audiense they were able to:
Monitor those talking/engaging with them over the last 6 months vs. who was following them.
Find that they had a large user community who was engaging with them but not following them.
They realised that their community then spanned larger than their follower base.
They ran different campaigns for each audience with very specific retargeting campaigns for engagers.
