Fred Graver is a four-time Emmy winning TV writer and producer. In a career that spans 35 years, his credits include Cheers, The Jon Stewart Show, and Late Night with David Letterman. He recently spent four and a half years at Twitter as global head of TV creative.
To research key demographics for audience understanding and character development.
Audiense's Personality Insights powered by IBM Watson highlighted values and personality traits of users like his protagonist, and the tastes of the show’s target audience.