Overcome influencers skepticism

The purchase journey on B2B is not so easy. B2B buyers spend hours, days and sometimes months researching technology, asking questions and bouncing ideas around their network. The most effective way to overcome their skepticism is by influencing their decisions through trusted third-parties – influencers.

A leading technology brand wanted to identify thought leaders amongst their staff. They used Audiense to:

• Run an audience intelligence report on their brand (followers, conversations, customers via their support accounts) and their competitors