![Cesar Christoforidis, EVP Revenue Growth (Audiense) & Dayyan Morandi, Managing Director (4Content)](https://resources.audiense.com/hs-fs/hubfs/cesar-pic.png?width=548&height=493&name=cesar-pic.png)
Through this dynamic partnership, 4Content, a division of 4comM, will harness Audiense's state-of-the-art technology to gain profound insights into the communities surrounding their esteemed football players. By leveraging Audiense's suite of robust audience intelligence solutions, 4Content aims to create buyer persona-driven marketing strategies, tailoring partnerships and sponsorship opportunities to the preferences and interests of their players' fan bases.
"We are thrilled to embark on this partnership with 4Content, aiming to redefine the landscape of football player & club sponsorships," stated Cesar Christofordis, EVP of Revenue Growth at Audiense. "Our advanced audience intelligence platform equips 4Content with invaluable insights, enabling them to forge partnerships that amplify player engagement and drive successful sponsorship outcomes, utilising audience insight tools to better understand their target audience."
With access to Audiense's comprehensive suite of tools for audience segmentation, trend analysis, and real-time monitoring, 4Content will curate sponsorship deals that authentically resonate with their players' communities, enhancing brand visibility and engagement for all stakeholders involved, through effective audience targeting and audience based marketing strategies.
"We are dedicated to leading the charge in sports talent management, and our collaboration with Audiense marks a significant milestone in achieving that vision," remarked Dayyan, Senior Partner at 4Content Sports Talent Agency. "Audiense's innovative technology empowers us to deepen our understanding of our players' fan bases and foster partnerships that make a meaningful impact both on and off the field, leveraging customer segmentation to refine our approach."
In addition to this partnership, 4Content is proud to announce its collaboration with three prominent football players: Antony Santos from Manchester United, Gabigol from Flamengo, and Lucas from São Paulo. These players will work closely with 4Content's team to develop captivating content and engage their fan bases on various digital platforms, utilising audience analysis tools and audience analytics to better understand their target audience and optimize their marketing strategies.
Through the unique lens of fan analysis, it is now possible to deeply understand the diverse communities supporting the soccer players, for example, within Lucas’s audience, three main segments have been identified: E-sport enthusiasts, Latino culture aficionados, and football competition fans. By delving into their core passion points, we find a strong affinity for “Police Story”, new technologies, and various TV Series. In terms of brand affinity, Lucas's audience significantly overlaps with brands like Brahma beer, Volkswagen, Adidas. These insights enable the creation of data-driven partnership strategies to achieve meaningful business outcomes.
![Brand Relationships - Graph showing interest in brand relationships. The horizontal axis represents the number of people, while the vertical axis indicates selectivity.](https://resources.audiense.com/hs-fs/hubfs/slide_02.jpg?width=1024&height=768&name=slide_02.jpg)
Graph showing interest in brand relationships. The horizontal axis represents the number of people, while the vertical axis indicates selectivity.
Open image ⤢
![Segmentation beyond demographics - Segmentation generated by Soprism, including gender, age and lifestyle mindset.](https://resources.audiense.com/hs-fs/hubfs/slide_01.jpg?width=1025&height=768&name=slide_01.jpg)
Segmentation generated by Soprism, including gender, age and lifestyle mindset.
Open image ⤢
![Sports Brands Penetration - Graph displaying penetration rates for sports brands. The green bars represent the target percentage, while the blue bars show the benchmark percentage.](https://resources.audiense.com/hs-fs/hubfs/slide_03.jpg?width=1025&height=768&name=slide_03.jpg)
Graph displaying penetration rates for sports brands. The green bars represent the target percentage, while the blue bars show the benchmark percentage.
Open image ⤢
![](https://resources.audiense.com/hubfs/pointLeft.png)
![](https://resources.audiense.com/hubfs/pointRight.png)
Together, Audiense and 4comm Sports Talent Agency are poised to revolutionise football player sponsorships, creating enhanced value for players, brands, and fans alike, , through data-driven audience intelligence and persona marketing strategies.
For media inquiries or further information, please contact:
Kaue Freitas
kaue@4comm.com.br
About Audiense:
Audiense is a leading audience intelligence platform that empowers brands and agencies to understand their audiences, discover insights, and drive engagement. With a powerful suite of solutions primed for audience segmentation, trend & competitor analysis, and campaign optimization, Audiense enables businesses to make informed decisions and deliver personalised experiences to their customers.
About 4comm Sports Talent Agency:
4comm Sports Talent Agency is a premier agency specialising in sports talent management, with a focus on football. With a diverse roster of athletes and a commitment to excellence, 4comm represents some of the most promising talents in the football world. Through strategic partnerships and personalised support, 4comm helps athletes maximise their potential both on and off the field.