The Results
Convosphere was able to return to their client with a sense of confidence regarding how and why they should expand into the German, French, and Japanese markets.
Snapshot of Convosphere’s findings as they relate to the viability of edutainment businesses in each region:
- School closures, online learning, and children’s wellbeing during the pandemic were among the most-discussed topics among all markets. Still, the educational community demonstrated an understanding of the value of STEAM as an educational approach.
- Many schools were not equipped with up-to-date teaching materials, connectivity or equipment: this made providing adequate digital education a distinct challenge.
- There was a disparity between teachers and students in terms of access and use of online courses and Internet connectivity: this was especially true in France and Germany. In Japan, online safety and digital literacy were considered crucial topics for students to learn.
Convosphere’s findings helped their client understand the prevailing interests and concerns regarding education in each region and what was driving them. They also learned that current technological needs in the education space were focused more on hardware than software.
Based on these findings, the client was successfully able to narrow the scope of their next research phase. Meanwhile, Audiense played a pivotal role in contextualizing Convosphere’s initial round of research.
Mariko Suzuki
Project Manager & Insight Analyst | Convosphere
