Building deeper connections
How audiochuck's audience insights drove engagement and growth.
About audiochuck
Founded by Ashley Flowers in 2017, audiochuck is an award-winning podcast company known for captivating storytelling and industry-leading shows like Crime Junkie and The Deck Investigates. With over 2.65 billion downloads, audiochuck has earned top accolades, including AdWeek’s Podcast Network of the Year. Based in Indianapolis, the company creates all content in-house with a dedicated team and is celebrated as a top employer. Beyond entertainment, audiochuck is committed to advocacy, using its platform to support victims and drive positive change.
The Challenge
audiochuck faced the need to understand their audience on a deeper level, moving beyond basic demographics and socioeconomics to uncover the nuances that truly drive listener engagement. While they had built a loyal community, they realized that treating this diverse audience as a single group limited their ability to connect in meaningful ways.
Each listener segment had unique interests, motivations, and emotional drivers, but without more granular insights, it was challenging to address these needs effectively. This lack of personalized connection risked diluting the impact of their storytelling and left potential engagement untapped, especially as their audience grew and diversified.
audiochuck knew that refining their approach to better recognize these differences could elevate their impact, creating stronger, lasting connections with their listeners.
The Solution
To address these challenges, audiochuck turned to Audiense, a platform that enabled them to segment their audience in a way that extended far beyond traditional analytics.
With Audiense, they could examine the psychographics, behaviors, and preferences of each audience subgroup, crafting strategies tailored to the specific needs and interests of each. This approach empowered audiochuck to embrace a highly personalized engagement model, allowing them to move past the “one-size-fits-all” strategy and cultivate unique connections with each segment.
Through this segmentation, they were able to tailor content, promotions, and even brand partnerships to resonate with distinct listener preferences. Additionally, the insights they gained from Audiense enabled them to experiment with and refine their approach, ensuring that each touchpoint aligned authentically with the varied motivations within their audience.
The Results
- Enhanced Engagement and Conversion: Personalized audience segmentation led to significantly higher engagement and conversion rates, strengthening listener loyalty and involvement.
- Authentic Connection and Community: Deeper insights into audience preferences enabled audiochuck to foster a space where listeners feel genuinely seen, heard, and valued, reinforcing a strong sense of community.
- Tailored Content and Partnerships: With a nuanced understanding of listener interests and values, audiochuck aligned content and brand partnerships more closely with audience expectations, creating growth opportunities for both the company and its partners.
- Foundation for Future Innovation: Leveraging Audiense Insights, audiochuck continues to explore more precise audience segments, adapting strategies to stay responsive to evolving listener needs and setting the stage for continued engagement success.
Why not hear directly from audiochuck on the success achieved?
![[Case study] How consumer insights helped a CBD ecommerce platform identify and engage micro-influencers](https://resources.audiense.com/hubfs/laura-chouette-lYFWRIwOj9c-unsplash.jpg "[Case study] How consumer insights helped a CBD ecommerce platform identify and engage micro-influencers")
"Understanding who our audience is is so important, and Audiense has been a really helpful tool in getting to know them better. Going beyond the demographics and the socioeconomics, and getting to learn about their personalities, their interests and their motivators".
Jenni Daniel
Marketing Manager | audiochuck
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