How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
-1.jpeg?width=1041&height=497&name=1500x500%20(1)-1.jpeg "Image - Share of Voice AI case study")
About Share of Voice AI
Founded by Alex Huot, Share of Voice AI is a trailblazer in leveraging audience intelligence to address modern challenges in sports and entertainment. With extensive experience at the International Olympic Committee (IOC), Alex grew its audience by 75 million subscribers and fostered inclusive, multilingual communities. Share of Voice AI focuses on uncovering deep insights that drive impactful strategies, from countering disinformation to empowering athletes in building their personal brands. All of this is guided by their ethos of “using data for good”.
The Challenge
As the 2024 Paris Olympics approached, the Olympic ecosystem faced two critical challenges:
- Battling Disinformation: A year-long analysis revealed a surge in disinformation targeting Olympic stakeholders, including athletes, organizers, and sponsors. This disinformation ranged from hoaxes to damaging narratives that eroded trust in the International Olympic Committee and created a polarized digital landscape. Tackling this issue required real-time insights into audience conversations to identify patterns and combat misinformation effectively.
- Empowering Olympians: Athletes often struggle to leverage their unique stories and interests to attract sponsorship opportunities and grow their personal brands. Share of Voice AI identified the need for a tool that could provide Olympians with deep audience insights, allowing them to connect authentically with fans and sponsors by creating impactful, data-driven content.
The Solution
To address these challenges, Share of Voice AI partnered with Audiense to harness the power of advanced audience intelligence. With Audiense, they were able to:
- Analyze social media conversations in real-time to track and respond to evolving disinformation trends, safeguarding Olympic stakeholders and fostering trust.
- Leverage audience insights to dissect polarized viewpoints and identify organic content trends, empowering proactive strategies rather than reactive measures.
- Develop the Sponsor Seeker Tool, a groundbreaking platform using psychographic data to help Olympians discover their audience’s passion points, craft compelling content, and secure sponsorships effectively.
By combining cutting-edge technology with a proactive approach, Share of Voice AI and Audiense delivered solutions that tackled both disinformation and the need for deeper audience connections.
The Results
- Proactive Disinformation Mitigation: Real-time insights into disinformation trends enabled quicker responses, protecting the reputation of Olympic stakeholders and ensuring trust.
- Empowered Sponsorship Success: The Sponsor Seeker Tool unlocked psychographic data, allowing Olympians to create content that resonated with fans and connected authentically with sponsors.
- Widespread Adoption: Over 5,000 Olympians have now signed up for the Sponsor Seeker Tool, demonstrating its success in helping athletes grow their personal brands and secure sponsorships.
- Enhanced Audience Understanding: Insights from Audiense provided a clearer picture of audience behaviors and preferences, fostering stronger connections and more impactful strategies.
Why not hear directly from Alex Huot on the success achieved?
![[Case study] How consumer insights helped a CBD ecommerce platform identify and engage micro-influencers](https://resources.audiense.com/hubfs/laura-chouette-lYFWRIwOj9c-unsplash.jpg "[Case study] How consumer insights helped a CBD ecommerce platform identify and engage micro-influencers")
"Audiense has been instrumental in helping us understand audiences on a deeper level. From combating disinformation to empowering Olympians with psychographic data, the insights we've gained have truly transformed how we approach challenges in the digital age."
Alex Huot
Founder | Share of Voice AI
Share this story
