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Marketers 4 Culture eBook

The Collateral Collection




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Discover five key ways that marketers can transform your company’s culture.

Sculpting the culture of your company sounds like an enormous task, but every journey starts with a single step, and there has never been a better time to take it.

As the people who have to connect the beating heart of your company to the lives of your audience, marketers of all levels are in the perfect position to influence a company’s culture, and in turn its future fortunes.

Throughout lockdown, we’ve been closely studying some of the big challenges marketers face. At some point we realised that the vast majority of these challenges are tackled with key changes at the bedrock of your business, in its culture.

Dive into our eBook to pick through some of our discoveries, including:

  • Four questions that drive agile long-term strategies
  • Moving from well-meaning hashtags to real action
  • Asking the questions you didn’t think you were allowed to ask
  • What brands aren’t doing right now, and what they should
  • Insights from Google, Vogue, Contagious, and many more

Many of the ideas in this eBook cost nothing to implement, and can take hold quite quickly. So download it today, and see what change you can influence tomorrow.