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BBP- Manual Structure (2)


Complete Guide: How to Build the Best Buyer Persona

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What you need to know to build the best Buyer Persona

Audiense has come together with Adrienne Barnes to create the ultimate instruction manual on how to develop the right buyer persona for you. We bring you a breakdown of actionable steps to take in order to eliminate the guess work and create personas built on accurate data

Our guide is broken down into 3 sections:

  1. Materials needed
  2. When to start building
  3. The 9 step-by-step process