Learn all the steps to use the data extracted from social networks in your PR strategy.
Before the Internet, the masses were anonymous and were categorised with generic titles. They were audiences we sought to impact through the mass media. The great penetration of social networks has made each of the individuals of those anonymous masses potential micro-influencers, with an enormous capacity to alter the reputation and positioning of a brand.
Social interactions between those potential micro-influencers, brands and organisations generate valuable insights which, together with other available public data, will define businesses’ decision-making processes. We live in an area of organisations focused on audiences!
How should a Public Relations professional position himself/herself in the vanguard of the sector? How can he/she make the most of all the knowledge generated from social data for the benefit of a brand?
The most innovative Public Relations agencies and professionals are already using social insights to inform their strategies and campaigns.
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