5 cool ways to use ChatGPT with Audiense

The popularity of ChatGPT has taken off. To visualize just how popular it is, in December 2024 alone, they had 4.7 billion visits, that’s comparable to the number of people who visited Instagram. 

Most people currently use ChatGPT to help them write something, like marketing copy or an email, or they use it to conduct research and help brainstorm ideas. Some people use it to code, or more simply just to plan schedules and create meal plans. 

This is probably sounding a lot like how you’ve used it over the years. 

But, have you tried using it in collaboration with Audiense yet? 

If the answer is no, then keep reading. We’ve come up with 5 powerful ways to use ChatGPT and Audiense together - from summarizing audiences to creating product ideas, ad campaigns, and even influencer collaborations. 

For example's sake, let’s pretend that you work for the brand “Beyond Meat”; we will use their brand’s audience report throughout, to demonstrate how to use Audiense with ChatGPT, from a marketing lens.

Let’s dive in.

1. Use it to summarize your audience

Audiense already does a pretty good job at summarizing your audience, by surfacing the most important insights on them, but you can get ChatGPT to sum those insights up into a couple of sentences. This can be helpful when you want to describe your audience to other people on your team in a quick email or in the first couple of slides of a presentation. 

So, here’s how to do that.

With your Audiense report in hand (on your computer screen) you can readjust your screen and zoom out, allowing you to screenshot the first page of your report like so:

You can then upload this screenshot into ChatGPT and give it the following instruction: 

💡ChatGPT Prompt: 

“Summarize this audience in three short sentences that would help me market to them.”

This is how it summarized the Beyond Meat audience: 

“This audience is highly engaged in topics related to health, sustainability, and social advocacy, with clusters focused on veganism, climate action, and animal rights. Predominantly between ages 25-34, they are socially conscious, value ethical consumption, and follow thought leaders like Greta Thunberg and Bill Gates. Tech-savvy and globally aware, they respond well to brands that prioritize innovation, wellness, and environmental responsibility.” 

What’s even cooler is you can then instruct it to “now visualize this audience you just summarized in one photo, like a customer profile”. 

Here’s that image of the Beyond Meat audience: 

ChatGPT: “Here’s the customer profile visualized! It captures the vibe of a socially conscious, tech-savvy, wellness-focused audience.” 

If you look too closely at the photo the faces are a little creepy but nonetheless, this is a great way to help you visualize what your brand’s audience looks like.

2. Use it to suggest a new product or service that your audience would love 

Continuing on this thread you could ask ChatGPT to suggest new product ideas that your audience would like based on the Audiense insights you’ve already uploaded. This step can be helpful to get your creative juices flowing. Often a project such as “product development” could seem daunting at first when there are endless possible products to design for your customers - this step helps you brainstorm or narrow down the types of products you should be focusing on based on the Audiense insights on your customers (ie. their preferences, needs, values etc). 

💡ChatGPT Prompt: 

“Here are the current beyond meat product offerings: https://www.beyondmeat.com/en-CA/products/, come up with a new product entirely that they could sell based on what we already know about the audience.” 

Here is the output it gave:  

We like the Beyond Cream Cheese idea. To picture what that might look like we can ask ChatGPT to do that too 😉. Just request it to “Come up with a packaging design mock-up for the Beyond Cream Cheese idea.”

Crazy isn’t it?! 

So far, ChatGPT has helped us paint a picture of our audience and a product we could create for them just based off of our screenshots of Audiense data. This doesn’t replace all the market research you and your team need to perform and the due diligence required when doing proper product development, but it can narrow down the scope or areas of research to focus on.

3. Use it to come up with a marketing strategy to market a product or service to your target audience

Diving back into the Audiense report, you can select your target audience, in this case we’re selecting the largest cluster as our target: “Health & Animals”: 

Once you’ve clicked into this cluster, zoom out on your desktop screen again until you can screenshot all of the data. 

Go through each tab (demographics, socioeconomics, influencers & brands, interest categories, media affinity, content, personality, buying mindset, online habits), screenshot the data on each page, and upload them into ChatGPT with the following request: 

💡ChatGPT Prompt: 

“I would like to target my "health & animals" segment with this Beyond Cream Cheese product from above, using these audience insights on this segment that I am uploading, create a marketing strategy to market this product to them.”

This is what the output from ChatGPT should look like (you may need to add further direction, which only means re-iterating your first request if it’s not as clear to ChatGPT the first time): 

So based on the Audiense insights that you fed it, ChatGPT has spit out a marketing strategy for our target audience. This is great, but of course, you should employ your own creativity to the campaign itself and just use this as a reference point to keep you and your team all on the same page.

4. Use it to mock up a sample social media post of influencer collaboration post

Now that you have your suggested marketing strategy, you could ask ChatGPT to mock up 

sample social post or influencer pitch based on this strategy.

All you’ll need to do, in the same ChatGPT thread, is to type out the following request: 

💡ChatGPT Prompt: 

“Mock up a sample social media post or influencer collaboration pitch for this campaign.”  

This is the output it gave us: 

You can even ask it to create a mock-up visual with the following request: “Create a visual mockup for the suggested social media post”

Here’s what it came back with: 

Pretty neat! Of course, it’s generic and you shouldn’t ever just take what ChatGPT spits out as what you should post but it does help you to guide your own creative flair so you can make it even better when the time comes to post. 

5. Use it to target your competitor's audience

We’ve shown you how to market to members of your own target audience, but what about segments you might be forgetting about? The best way to find segments that would be great targets for your own brand is by looking at your competitors' audience. 

Impossible Foods is a competitor of Beyond Meat. Using the Audiense platform, we can run a report on their audience. 

Here’s what that audience looks like: 

And for reference here is Beyond Meat’s audience: 

Just a quick glance at both, you’ll notice that Impossible Foods has this segment of “Conservative Values” that looks unique to their own audience - this is one that Beyond Meat has yet to capture. 

Audiense makes this part simple - we now know, after one quick report, to focus our marketing efforts on targeting the “Conservative Values” segment. 

With the Impossible Foods report in hand, we can screenshot all of the tabs and upload it into ChatGPT with the following request: 

💡ChatGPT Prompt: 

“I would like Beyond Meat to target this segment called 'Conservative Values' because their competitor Impossible Foods has been able to capture this audience but Beyond Meats has not. I am going to upload screenshots of insights on this "Conservative Values" audience, and then I will ask you to come up with a strategy for Beyond Meat to target them, but wait until I upload the screenshots of the insights.” (getting bossy with ChatGPT here)

Now upload the screenshots, let it analyze the data (which means it will analyze and summarize what’s in the screenshots and output that summary), and then give it the following instruction: “Now using these insights create a marketing strategy for beyond meat to target this "conservatives values" segment with their beyond cream cheese product”  

Here’s what the output looks like: 

*it gave me a longer-winded strategy but for this blog's sake, I asked it to give me a shortened version which is what you see above. 

Here is an example of the original output, for the Media & Channels Strategy specifically:

You can see how its suggestions are directly derived from Audiense data (Ex. prioritize Facebook where this segment is most active, and collaborate with faith-based content creators). 

Then at the end of this request, you can ask ChatGPT to give you a mockup of a social media post to create and target this audience with: 

There you have it, those are 5 new ways in which you can use ChatGPT going forward, in tandem with Audience insights. It just involves uploading screenshots of Audiense reports, and asking some detailed questions. 

I’m sure you’ve used ChatGPT to make your life easier in a myriad of ways, so why not use it for this application too?

Using ChatGPT with Audiense can help you understand your audience that much quicker, sparks creativity, and give you that competitive edge. 

🚀 Start your free Audiense trial today and turn AI-powered audience insights into your biggest marketing advantage.