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It’s your year on Tiktok: Maximize your views with these cutting-edge tactics

TikTok's extensive reach and ability to generate viral trends present unmatched avenues for brand exposure and engagement. This article will explore techniques and practical approaches to help you produce compelling TikTok content with viral potential, grasp the algorithm, improve captions and hashtags, work with influencers, expand your audience, and monitor performance. 

Prepare to learn how to get more views on TikTok and elevate your brand's TikTok presence to unprecedented levels and stand out from the crowd. 

Understand the TikTok algorithm

Image - influential factors behind Tiktok's algorithm

The TikTok algorithm is the philosopher’s stone in curating content for users' 'For You' pages. This intricate system utilizes a variety of factors to determine which videos it recommends to users, constantly evolving as the app progresses to provide users solid gold –and highly personalized– content. 

User engagement is a significant aspect considered by the algorithm. It tends to favor highly engaging videos, presuming they are more captivating and relevant.

The algorithm also considers video details, such as captions, sounds, and hashtags, to evaluate their relevance. Videos with trending sounds or hashtags are likelier to appear on users' 'For You' pages. The algorithm favors videos that retain viewers for longer durations, factoring in video length, view count, and the percentage of viewers who watch it through.

Users' activity on the platform, including the accounts they follow and videos they watch, share, and like, affects the content displayed on their 'For You' pages. TikTok tailors content to each individual, ensuring that the videos appearing align with their interests.

The top five factors influencing the TikTok algorithm are:

  • User interactions. User engagement is crucial in determining TikTok's visibility on content. Factors such as likes, shares, comments, and the time users spend watching a video significantly impact its reach and recommendation on the platform.
  • Video information. The algorithm considers the content and details of a video, including captions, sounds, and hashtags, to evaluate its relevance and potential reach. Videos that align with trending sounds or hashtags have a better chance of appearing on users' 'For You' pages.
  • Device and account settings. The TikTok algorithm also considers a user's device and account settings. Language preference, location, and device type may influence the content recommendations on a user's feed.
  • Account following. The algorithm considers the accounts that a user follows. If a user consistently engages with content from specific accounts, the algorithm finds this when recommending similar content. Following accounts that align with a user's interests can impact the content on their 'For You' page.
  • Hidden/Reported content and sound usage. The algorithm also considers how users interact with hidden or reported content and use sounds in videos. These factors help the algorithm assess the quality and appropriateness of content for the TikTok community.

How to make a video go viral on TikTok

Is there a formula for going viral? Many brands are constantly pursuing the overnight viral effect on their videos. While there is no guaranteed secret to going viral on TikTok, there are a few key elements that can increase your chances:

  • Create original content that stands out and captures viewers' attention.
  • Create content that evokes emotions, whether humor, nostalgia, inspiration, or surprises. Emotional videos resonate with viewers and have a higher chance of going viral.
  • Pay attention to video and audio quality, ensuring your content looks and sounds professional.

Remember, even with these elements in place, success isn’t 100% guaranteed. The TikTok algorithm is dynamic and can be unpredictable, as it’s constantly learning about the latest trends, searches and freshly produced content.

Research and identify trends

Image - TikTok creative center website

That being said, keeping up with TikTok trends is essential to enhance marketing visibility. As a platform where trends evolve quickly, engaging with these trends helps your brand remain relevant and attract TikTok users' attention. Creating content that aligns with popular challenges, sounds, and memes increases the likelihood of discovering and sharing your content. 

To identify and capitalize on viral TikTok trends, consider using the following tools and techniques:

  • TikTok discover page. Regularly browse the Discover page on TikTok to stay updated on trending challenges, sounds, and content. This page showcases popular videos and hashtags, giving you insights into what's currently trending on the platform.
  • TikTok Analytics. Utilize TikTok's built-in analytics tools to track the performance of your content. Analyze metrics such as views, likes, shares, and engagement rates to identify which videos resonate with your audience and potentially go viral.
  • TikTok Trends Report. Stay informed about TikTok trends by following various TikTok trends reports and accounts that curate trending content on the platform. These reports can help you identify emerging trends and anticipate what type of content will likely go viral.
  • Hashtag research tools. Use third-party tools like Hashtagify or HashtagsForLikes to research trending hashtags on TikTok. By including popular and relevant hashtags in your videos, you can boost your chances of getting discovered and joining viral trends.
  • Content creation apps. Explore editing and video creation apps like CapCut, InShot, or Adobe Premiere Rush, and use TikTok video templates to improve the quality of your TikTok videos. 
  • Collaborate with influencers. Collaborate with TikTok influencers with a solid following and are known for creating viral content. Partnering with these content creators can help your content reach a wider audience and leverage their expertise in creating engaging videos.
  • Engage with the community. Actively engage with other TikTok users by liking, commenting, and sharing content from trending creators. Building relationships with users and participating in challenges can increase your visibility and help you discover new trends. Also, you can use tools like Audiense to understand your audience better. 
  • Stay active and consistent. Regularly post content on TikTok to maintain a consistent presence on the platform. Keeping up with trends and consistently creating high-quality content can increase your chances of catching viral trends and maximizing your reach.
  • Keep Security in Mind. As you integrate trends into your content, it's crucial to consider security and compliance, especially if your brand operates within regulated industries. Missteps, like inadvertently sharing private information, can lead to significant issues such as HIPAA violations. Keeping abreast of social media HIPAA violation statistics can help you understand the risks and ensure that your content creation adheres to necessary guidelines and maintains privacy standards.

Master video creation

Image - TikTok creative center website

Creating videos that stand out on TikTok requires a mix of creativity, strategy, and technical know-how. You can even use TikTok’s Creative Center to start your video creation process. 

The following tips, tools, and techniques for producing engaging and visually stunning videos can help you captivate your audience and increase your chances of going viral, but remember that video creation requires wit and creativity!

How to create attention-grabbing TikTok videos

@elfyeah DO treat yourself to some Bronzing Drops in the TikTok Shop 🛒 #elfSKIN #eyeslipsface #bronzingdrops #howto #dosanddonts ♬ Yasashi - CXSPER

If you want to make TikTok magic happen, play around, have a blast, and let your creativity shine. 

  1. Hook viewers from the get-go. Start your video with a bang, something that makes viewers go, "Whoa, what's happening here? I gotta watch more!" Make those first few seconds of your video pop to captivate anyone scrolling through TikTok. Take the example above, where makeup brand Elf gave users a relatable situation to let them know their Lash XTNDR mascara comes off clean without leaving a mess –unlike other brands.
  2. Stay short and snappy. Time is precious on TikTok, so keep your videos short and sweet. Aim to tell your story or showcase your talent within the first 15 seconds so that viewers can see what happens next. Use quick cuts, flashy transitions, and lightning-fast editing to keep that energy high!
  3. Ride those trending waves. Hot audio and trending hashtags are your secret sauce to get noticed. Spice up your content by using popular sounds and hopping on the latest challenges rocking the TikTok world. And remember to include relevant hashtags to boost your reach and pop up in searches.
  4. Add your magic. Put your unique spin on popular trends and challenges to stand out. Get wild with angles, filters, and special effects to make your videos visually mesmerizing. Surprise your viewers with unexpected twists and turns that'll push the wow factor. 
  5. Engage with your community. TikTok is all about creating a community, so be a part of the fun. Encourage comments, likes, and shares by asking questions, running polls, or inviting viewers to duet or stitch your videos. Show your audience some love by responding to their comments and building that special connection.

Optimize captions, hashtags, and descriptions

Writing effective descriptions and compelling captions is crucial for increasing discoverability and engagement on TikTok. 

Need a couple of tips? We’ve got you covered. Here are some strategies to follow:

  • Include keywords in your description and captions to make it easier for users to find your content through search.
  • Encourage viewers to like, comment, or share your video. Adding a call to action in your captions prompts engagement.
  • Use captions to enhance your video's story or message. Compelling storytelling can captivate viewers and encourage them to watch and engage with your content.
  •  👉 Emojis 🎉 can add visual attraction and personality to your captions, while formatting (such as line breaks) can make your captions more accessible to read and scan.
  • Can I tell you a secret? You can involve viewers by asking questions or inviting them to participate in the comments. This fosters engagement and encourages users to share their thoughts or experiences.
  • Provide additional context or background information about your video in the description to give viewers a better understanding of what they will see.

Collaborations and influencer marketing

@americaneagle we 👏 do 👏 not 👏 play when it comes to warmer weather 😎 shop the latest spring arrivals @ the link 🌿 @Eloise Dufka ♬ original sound - American Eagle

Partnering and collaborating with TikTok influencers holds immense value for brands. 

Collaborations enable your brand to leverage the influencer's creative skills and deep understanding of content creation to produce genuine and captivating branded content. As a result, brand awareness, reach, and visibility can significantly expand among the influencer's followers. 

Teaming up with influencers fosters trust and credibility with your target audience, as they perceive influencer endorsements as authentic and trustworthy recommendations.

When identifying and approaching relevant influencers for brand collaborations on TikTok, follow these steps:

  1. Research: Explore TikTok to discover popular influencers in your niche.
  2. Evaluation: Analyze their content, engagement, and audience demographics. Look for influencers whose content aligns with your brand. Some of them may even have their own membership websites.
  3. Personalize: Craft a friendly and personalized message expressing your interest in collaborating. Show genuine admiration for their work.
  4. Pitch: Communicate your brand values, goals, and desired outcomes for the collaboration. Highlight the benefits they can expect from working with you.
  5. Negotiate: Discuss the terms of the partnership, such as content creation, posting frequency, and compensation. Be open and flexible during the negotiation process.
  6. Set Expectations: Clearly define expectations regarding deliverables, timelines, and any specific requirements.
  7. Follow-up: Maintain open communication and timely responses. Build a good relationship based on trust and professionalism.
  8. Support: Provide any necessary assistance, resources, or information to help the influencer create content that aligns with your brand.
  9. Appreciate: Show gratitude for their collaboration and efforts, recognizing their impact on your brand's visibility and growth.
  10. Maintain relationships: Continue engaging with influencers even after the collaboration ends. Nurture the relationship for potential future partnerships or mutual support.

Engage and expand your audience

To utilize TikTok's features and expand reach while attracting new followers, follow these strategies:

  • Regularly post high-quality, entertaining, relatable content that resonates with your audience.
  • Keep up with TikTok trends and participate in challenges using popular sounds, hashtags, and effects. This benefits your content, as it will appear on the ‘For You’ page, and you’ll gain exposure to a broader audience.
  •  Use trending hashtags in your captions to increase discoverability. Research popular hashtags and incorporate them strategically into your content.
  • Take advantage of TikTok's duet and stitch features to collaborate with other creators. This exposes your content to their audience and fosters engagement and community interaction.
  • Experiment with TikTok's effects, filters, and editing tools to make your content unique and stand out.
  • Interact with your audience through live streams and Q&A sessions. This lets you connect with followers, answer their questions, and build a community.
  • Consider utilizing TikTok's advertising platform to run targeted ads targeting specific demographics and expanding your brand's reach.
  • Promote your TikTok content on the rest of your social media, website, or blog to attract your existing followers and fans to follow you on TikTok as well.
  • Regularly monitor and analyze TikTok's analytics to understand your content’s performance and how it resonates with your audience. Use the insights to adapt your content strategy and optimize for better reach and follower growth.

Track and analyze your performance

Image - TikTok analytics

Numerous online tools can provide valuable insights into your TikTok performance, audience demographics, and engagement rates, allowing you to track and optimize your TikTok marketing strategy and keep growing your brand on the platform. For example: 

  1. TikTok Pro. TikTok's native analytics tool provides extended insights into your profile's performance, audience demographics, and video metrics like views and engagement rates.
  2. Influentiv. A third-party analytics tool that tracks your TikTok campaigns and influencer partnerships with data on engagement rates reach, and follower growth.
  3. HypeAuditor. Another influencer-focused analytics platform that provides data on audience demographics, engagement rates, and follower authenticity, helping you find and evaluate potential brand partners on TikTok.
  4. SocialBakers. This all-in-one social media management and analytics tool offers TikTok analytics alongside data from other social platforms, with metrics like engagement rates, reach, and sentiment analysis.

Wrapping up

And there you have it - the top tips to make your brand shine on TikTok! You've got everything you need to create attention-grabbing content, increase watch time, and boost your brand's popularity. So what are you waiting for? It's time to put these tactics into action. 

Remember to keep it short and snappy, ride those trending waves using popular sounds and hashtags, and add your creative flair to stand out. Engage with your audience, respond to comments, and build that sense of community that makes TikTok so unique.

Don't be afraid to experiment, explore, and have fun along the way. It’s time to unleash your brand's potential on TikTok!