Audiense Demo: Enriching your Social Listening with Audience Intelligence

Understand how you can put consumer segmentation and cultural understanding at the centre of your strategy. During the Tech Demo Day, hosted by The Social Intelligence Lab, our colleagueLuke White (Head of Partnerships at Audiense) guided the attendants through a successful use case for our clients: how they enrich their Social Listening with Audience Intelligence. During the session he covered:

• understanding the audience behind the conversation,
• how the people are interconnected,
• the unique insights and affinities for each of the segments and
• how you can activate these segments for advertising or influencer marketing.