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How to improve performance with audience-first SEO & content strategy

How to improve performance with audience-first SEO & content strategy

Explore how audience intelligence, overlaid onto target keyword segments, can allow you to better understand, track and target specific communities with behaviour-informed content strategies. 

During the session our speakers covered:

  • A deeper dive into communities via use cases including SEO 
  • Results of Surveying the SEO community 
  • Benefits of an Audience-first SEO Strategy
  • How to integrate keyword intelligence and audience intelligence research using the UK property industry as an example