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Artificial Intelligence: Transforming the Customer Insights Revolution


Artificial Intelligence: Transforming the Customer Insights Revolution 

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Why and how AI will drive your customer strategy in the year ahead.

By 2020 there will be two kinds of businesses: those that are insights-driven, and those in a world of pain. But what will constitute “insights” by then?

Forrester analyst James McCormick lays out how artificial intelligence is critical to the insights revolution and how CEOs can use it to drive their customer strategy, while Nuria Sadurni, data strategy and insights director at digital agency Havas Helia, details how AI-enhanced insights are already putting her clients ahead of their competition.

  • James McCormick – Forrester
  • Nuria Sadurni – Havas
  • Javier Burón – Audiense

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