Find out why individualised customer experiences will be essential to the brand/consumer relationship.
Technology-empowered customers are changing the way brands interact with consumers. This year Forrester predicts a shift from volume-based marketing towards quality-focused strategies, centering around the improvement of every customer’s brand experience throughout the buying cycle.
Join Audiense, Echomany and The National Lottery to explore how personalisation of the customer experience is revolutionising the relationship between brands and consumers.
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