Decoding the alternative milk conversation

We recently collaborated with Pulsar to tap into the conversation around alternative milk options available. 

Why alternative kinds of milk you ask? Alternative kinds of milk have become a mainstream supermarket staple which naturally means the conversation around these non-dairy alternatives is only becoming more complex. 

The conversation is rooted in consumer behaviour, highlighting the factors informing consumer choices but also making its way into politics and pop culture.

Within this report, we explore the following: 

• The brands at the forefront of the alt-milk conversation 
• The different communities talking about oat, almond and soy milk online 
• The spread of contentious news stories relating to alt kinds of milk, such as Oatly’s Blackstone backing and the EU’s ban on products being marketed using dairy-related terms 

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