Digital Transformation is an industry buzzword used to describe the evolution of business, including the technologies to facilitate culture change, adoption and leadership. As Michael Brito said, most B2B and technology brands want to align themselves with the term, which has increased considerably in usage and search behavior over the last years.
Through audience intelligence we discovered who is behind the Digital Transformation narrative. The distinctive and unique characteristics, interests, media consumption, behaviours, influencers, personality… of the whole audience and of each segment.
Understand who drives the narrative: people, brands and media publications leading the conversation around Digital Transformation. For marketers, all this information can produce actionable insights.
Interested in learning about your own audience and it's segments, their distinct interests, behaviour, influencers, media consumption and much more? Speak to a member of out team today to get your own tailored report based on brief provided by you!