Download this Analyst Report by Forrester to understand how Social Media Consumer Segmentation is different to your current social listening data, and how it can make your marketing uniquely relevant. Segments that rely on specific consumer affinities provide the foundation for remarkably relevant experiences and also allow marketers to expand the reach of their existing segments.
Brands understand that broad stroke demographics aren’t going to cut it anymore.
Audience intelligence is art + science,
but mostly science.