Transactions & Reactions: The Online Credit Card Conversation


Credit keeps the world economy moving, with Visa, Mastercard and American Express brand names easily identifiable across the globe. For most the world, most of the time, these providers have traditionally been part of the world’s invisible machinery.

And yet, looking at the sharp incline in social mentions from 2019 to 2022, we can see a definitive shift taking place, with each of these brands increasingly becoming part of the conversations taking place around the world.

In this report, produced by Pulsar platform, we’ll be exploring:

  • The different associations that attach to each brand
  • The audiences engaging in the global conversation
  • How spending behaviours and customer incentives intersect with these different audiences and online communities
Download our report to discover the conversations, behaviours and audiences behind providers such as Visa, Mastercard and American Express. 

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