Generation Z are expected to account for about 40 percent of the consumer market by 2020 and TikTok is becoming one of the top social media network for the generation-Z.
TikTok, that acquired the company musical.ly, is a Chinese mobile video creating and sharing app (named Douyin in its home country). Intended for short-form, usually 15 second videos but also livestreams. One of its key features allows users to lip-sync to audio clips, as well as offering many visual effects.
This is an example to showcase Audiense capabilities to: Understand the audience, to find out how to engage with TikTok users