A renowned technology provider was looking to understand more about the right people to market their upcoming products to and who had the power to influence their target audience.
We were interested in uncovering the different segments the community that would inform future marketing approaches whilst analysing product affinity.
We learnt that the two big influencers for this segment were Chris Sacca (Venture Investor) and Elon Musk (CEO of Tesla) along with the infamous Jack Dorsey (founder of Twitter).
Interested in learning about your own audience and it's segments, their distinct interests, behaviour, influencers, media consumption and much more? Speak to a member of out team today!