PROMPT: A practical guide to brand growth using ChatGPT
By Richard Bowman and David Boyle

 PROMPT is the ultimate guide to growing your brand through killer marketing and product strategies!
Whether you're just starting out or are already familiar with AI, this book will provide you with the knowledge and skills you need to harness the power of ChatGPT and get ahead.
Are you looking to use the latest technology to advance your career?

Whether you're a startup founder, a marketer or the CEO of a traditional business, PROMPT is for you. In this practical guide, you'll learn how to use free artificial intelligence tools to better understand your audience, improve your decision-making capabilities, innovate and much more. PROMPT will give you the knowledge and skills you need to harness the power of AI and stay ahead of the competition.
This raffle is now closed! Stay tuned to find out who the lucky winners are.


What topics does PROMPT cover?

PROMPT covers a wide range of topics related to using AI in marketing and product development. It includes information on how to use AI to better understand your audience, make more informed decisions (about product, price, positioning, partnerships etc.), and ultimately grow your business.

Does PROMPT include practical exercises and prompts?

Yes, PROMPT includes worked examples of 161 prompts that you can use to apply the concepts and techniques covered in the book to your brand. These examples come from a variety of industries, including music, television, and consumer goods brand development.

Does PROMPT discuss the challenges and pitfalls of using AI?

Yes, PROMPT discusses some of the challenges and pitfalls of using AI in the context of growing brands. It provides tips and guidance on how to avoid common pitfalls and make the most of the opportunities that AI presents.

Did AI write this book?

Sadly not.  20 years of experience was used to assess ChatGPT against hundreds of use-cases to find ones we are proud to share in the book. For each, we use our expertise to judge ChatGPT's performance and tease out lessons. Did AI help write it? Absolutely! We outline all the ways it did (and all the ways it fell short) in an appendix, which we hope is useful, also!