A very popular fashion brand wanted to shed light on the trends within the style seekers audience, in order to use it to inform creative ideas/platforms. The brand used Audiense methodology as focus group, with thousands of people freely exposing their interests with their actions with only public available and compliance data.
Using Audiense Insights to analyse the target audience, the brand was able to got:
Audience intelligence that included segments for each market, interests and hobbies for each market and each segment
Concerns, conversations and content that concern and entertain for each market
The brand also had access to information that revealed the audience’s personality traits, needs and values...
being able understand it at a cognitive level, to predict consumer behaviour and optimise content.
