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Case Studies

Challenges, Solutions and Results
Understand how our customers applied their findings

How AI-enhanced audience research got an Emmy winner's new show off the ground

Successful storytelling is reliant on an intelligent understanding of who the audience truly is, what they value, what resonates with them, and what their lives are really like…

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How Telefónica attracted 30,000 highly quality followers through precision targeting

Telefónica’s Think Big blog focuses on technology and new trends in Spain and Latin America, with a mission to drive the brand as thought leaders in this space… 

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How Grayling helped a prestigious hotel chain uncover 358,000 new customers

Grayling’s prestigious hotel chain client had a similar number of followers to its competitor. But the client had no way of assessing the quality of those audiences… 

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The influencers with engagement rates 24x higher than PUMA, and how PUMA found them

PUMA’s #IGNITEYourCity campaign was bold. It visited 11 major cities in key markets, with athletic activity running for 21 days in each one. As well as major athletes, the campaign wanted to attract influential runners… 

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Insights

How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks

Kindred needed to promote FOX Sports’ coverage of the Bundesliga as the league’s annual winter break came to an end. It was vital to connect with a large, relevant global audience in a short space of time… 

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How Twiplomacy connects directly with over 1,000 diplomatic missions and journalists, and gets a 25% response rate 

Twiplomacy’s target audience of diplomatic agencies and world leaders all over the globe is a particularly powerful niche that is hard to effectively reach. Twiplomacy needed… 

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How EL PAÍS maintains unique, personalised engagements with customers at scale

Modern audiences are not short on options for content, and traditional publishers need to constantly look to the leaders in technology to retain a relevant contemporary voice. EL PAÍS has a history of digital adoption… 

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How the University of Chester reached thousands of prospective students before their competitors, and saved countless hours

The university used the platform to create lists of over 2000 students and alumni by specific subjects, enabling a well-targeted recruitment drive for student ambassadors…

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How DHL Africa identified 65,000 influencers across Africa for the Rugby World Cup 2015

DHL’s #AfricaAsOne campaign was simple but massive: to pass a rugby ball across 45 countries in Africa on its way to London for the 2015 Rugby World Cup… 

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