Case Studies

How Banco Pichincha concentrated on specific audience segmentations to reach a much wider audience organically

Sponsorships are no longer just a tool to build mass awareness – when engaging audiences, they can also deepen connections between fans and brands. See how Banco Pichincha increased campaign engagement by 10x with more accurate audience segmentation targeting.

How audience intelligence helped a leading medical technology brand to shape a client-first strategy

How do you begin to understand a seemingly diverse and highly dispersed audience? That’s the exact challenge that Ideagoras had to overcome on behalf of the portable ultrasound division of their client, a leading global medical technology brand.

How consumer insights helped a CBD e-commerce platform identify and engage micro-influencers 

Learn how a CBD e-commerce was able to engage with authentic micro-influencers and successfully promote their platform and new CBD product while circumventing the U.K. advertising restrictions.

How audience insights helped a world-famous opera house succeed in the digital age

Bayerische Staatsoper’s goal was two-fold: to increase the opera house's social relevance and reach a broader segment of society.

How audience insights helped a company expand into three new educational markets

Given how often international expansions fail and the potential value of their client’s opportunities, Convosphere had to dig deep into data to determine if these new markets were viable.

How audience insights helped IBM uncover consumer must-go-to events

Determining affinity can be daunting when you’re dealing with a seemingly endless array of customers and data points. Maven Road had to take a massive sample size of data and make sense of it without getting too into the weeds.

How audience targeting helped a luxury agency win over ultra-high-net-worth individuals

What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience? That’s the exact question that Relevance was tasked with answering on behalf of their client in the yachting space.

How Universal Music used audience insights to keep the fans at the heart of its artists’ communication

Universal Music leveraged Audiense capabilities to identify and understand their artist's audience segments to complement their traditional market research and feed into each artist's comms strategy.

How audience insights helped a publicly-traded company pivot

How audience segmentation was key to creating a successful data-informed campaign

Using a three-stage methodology covering audience segmentation, profiling and, finally, activation and messaging, Convosphere was able to give MAPFRE a deep understanding of their audiences and...

How WWF used audience intelligence to deliver key messages to relevant stakeholders

During the United Nations General Assembly in September 2019, WWF wanted to encourage world leaders attending the #UNGA74 to publicly address the emergency around nature loss and acknowledge that bold action is needed to tackle nature loss...