How Banco Pichincha concentrated on specific audience segmentations to reach a much wider audience organically
Sponsorships are no longer just a tool to build mass awareness – when engaging audiences, they can also deepen connections between fans and brands. See how Banco Pichincha increased campaign engagement by 10x with more accurate audience segmentation targeting.
How audience intelligence helped a leading medical technology brand to shape a client-first strategy
How do you begin to understand a seemingly diverse and highly dispersed audience? That’s the exact challenge that Ideagoras had to overcome on behalf of the portable ultrasound division of their client, a leading global medical technology brand.
How consumer insights helped a CBD e-commerce platform identify and engage micro-influencers
Learn how a CBD e-commerce was able to engage with authentic micro-influencers and successfully promote their platform and new CBD product while circumventing the U.K. advertising restrictions.
How audience insights helped a company expand into three new educational markets
Given how often international expansions fail and the potential value of their client’s opportunities, Convosphere had to dig deep into data to determine if these new markets were viable.
How audience insights helped IBM uncover consumer must-go-to events
Determining affinity can be daunting when you’re dealing with a seemingly endless array of customers and data points. Maven Road had to take a massive sample size of data and make sense of it without getting too into the weeds.
How audience targeting helped a luxury agency win over ultra-high-net-worth individuals
What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience? That’s the exact question that Relevance was tasked with answering on behalf of their client in the yachting space.
How a nonprofit used audience targeting to raise $1M for social justice
How Universal Music used audience insights to keep the fans at the heart of its artists’ communication
Universal Music leveraged Audiense capabilities to identify and understand their artist's audience segments to complement their traditional market research and feed into each artist's comms strategy.
How WWF used audience intelligence to deliver key messages to relevant stakeholders
>During the United Nations General Assembly in September 2019, WWF wanted to encourage world leaders attending the #UNGA74 to publicly address the emergency around nature loss and acknowledge that bold action is needed to tackle nature loss...
How Tecmart increased the profitability of digital marketing agencies whilst earning commission
With the aim to increase the breadth and quality of available social intelligence and data analytics tools to clients. Learn how Tecmart set out to Streamline effective technology adoption in order to completing briefs successfully...
How Adroit identified the individuals that sparked the online debate about vegan Percy Pigs
Understanding who your community is and what they think is essential to any product release. The sentiments surrounding a product across social media has the power to shape the success of its launch. Who was spreading Percy Pigs controversy? ...
The influencers with engagement rates 24x higher than PUMA, and how PUMA found them
PUMA’s #IGNITEYourCity campaign was bold. It visited 11 major cities in key markets, with athletic activity running for 21 days in each one. As well as major athletes, the campaign wanted to attract influential runners…
How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks
Kindred needed to promote FOX Sports’ coverage of the Bundesliga as the league’s annual winter break came to an end. It was vital to connect with a large, relevant global audience in a short space of time…
How Twiplomacy connects directly with over 1,000 diplomatic missions and journalists, and gets a 25% response rate
Twiplomacy’s target audience of diplomatic agencies and world leaders all over the globe is a particularly powerful niche that is hard to effectively reach. Twiplomacy needed…
How EL PAÍS maintains unique, personalised engagements with customers at scale
Modern audiences are not short on options for content, and traditional publishers need to constantly look to the leaders in technology to retain a relevant contemporary voice. EL PAÍS has a history of digital adoption…
How the University of Chester reached thousands of prospective students before their competitors, and saved countless hours
The university used the platform to create lists of over 2000 students and alumni by specific subjects, enabling a well-targeted recruitment drive for student ambassadors…