German dog die hard fans? Japanese cricket lovers?
You name it. Audiense has worked with several agencies helping them to run campaigns focusing on very niche communities. A worldwide agency needed to find style seekers in London, for a leading fashion brand.
The agency used Audiense methodology as focus group, with hundreds or thousands of people freely exposing their interests, in order to...
... understand what the trends were and the most relevant affinities of a broader market.
The “hard to find audiences” are usually formed by early innovators and treated as a market itself.
In this case, the brand gained their respect and attracted them as customers who spread the message to the rest of the market.