Insights to activate personas & segments multichannel
Targeting the right audience
A company wanted to understand the people engaging with Wimbledon and activate the segment with most in common with their brand.
They ran an Audiense Insights report on the conversation around the event and was able to:
Find the segment that had most in common with their brand and their competitors
Target this segment with ads over different channels relating to Wimbeldon
The brand used Audiense’s tailored audiences to create a target audience of the segment that had most in common with their brand and their competitors.
This resulted in more targeted and efficient ads over different channels.
