Audiense Solutions - Make smarter content decisions

The effectiveness of data-driven content

A audience-centric content creation allows brands to discover the content that resonates most with each segment across publications they visit and social media posts they interact with.

A food and beverages multinational used Audiense to launch a new product:

Understand a new market by analysing their potential competitors product audience and segments
Create content to resonate with a new product based on that understanding

How did they use Audiense?

Create audience intelligence reports based competitor's audiences

Understand the conversation around bottled water and sustainability and uncover the segments behind the conversation that were driving the narrative
The brand used a combination of content, interests, personality insights and purchase influence to create the most effective content for promoting their new product.
In addition, they were able to understand that creating a family based ad would be beneficial to getting people engaging with their campaign.

Other resources:

[RESTRICTED ACCESS] Internal resources
How sustainability took over the bottled water conversation

Audience-centric content creation

Make smarter content decisions

The effectiveness of data-driven content

The brand used a combination of content, interests, personality insights and purchase influence to create the most effective content for promoting their new product.

In addition, they were able to understand that creating a family based ad would be beneficial to getting people engaging with their campaign.

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