Finding the best talent can sometimes be complicated, especially if what a brand seeks are more specialized profiles that don’t have a role too defined. Audiense tech team was looking for a developer with experience in certain technologies that normally are not described on a LinkedIn profile, or on employment platforms or on Twitter.
They started with a couple of organic tweets with a very personal touch, and although there was a lot of interaction with the tweets and applications began to arrive, the quality of those was not as desired.
So they decided to run an advertising campaign for a very specific audience, resorting to an advanced audience segmentation strategy, using Audiense.
The audience segmentation strategy was based not on how the target audience describe themselves, but on...
