Targeting pack for Facebook, Instagram, Youtube, Google Display, DSP and Paid Influencers based on unique affinities and interests
Demographics insights as input for the targeting criteria
A global agency used Audiense to inform the paid media advertising strategy and define audience criteria on Facebook, Instagram, Youtube, Google Display, DSP and for paid influencers tactics.
In order to do that:
They used demographics insights such us cities and macro/micro affinities as input for the targeting criteria in the native advertising platforms previously mentioned
They pinpointed these criteria based on their budget and the reach they wanted to achieve
The agency was able to put together the perfect ads targeting pack for their marketing strategy and...
... to deep dive into multi-channel methods of engagement to maximise success.
