Go beyond the 10% on your Twitter historical content search
Deeper audience analysis
If you are an expert in Social Listening we are sure you are aware that there are different Twitter APIs that respond to different uses cases.
One classic misunderstanding is companies that use the decahose usually to spot trends or for research among other things. This API provides a 10% sample for those uses cases, which is more than statistically significant.
However, if you want deeper audience analysis or advertising campaigns that cover the whole audience it could be not enough.
That’s why companies trust Audiense when they are using listening platforms that don’t provide the full audience behind the content.
