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Sponsorships are no longer just a tool to build mass awareness – when engaging audiences, they can also deepen connections between fans and brands. See how Banco Pichincha increased campaign engagement by 10x with more accurate audience segmentation targeting.
How do you begin to understand a seemingly diverse and highly dispersed audience? That’s the exact challenge that Ideagoras had to overcome on behalf of the portable ultrasound division of their client, a leading global medical technology brand.
Learn how a CBD ecommerce was able to engage with authentic micro-influencers and successfully promote their platform and new CBD product while circumventing the U.K advertising restrictions.
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Bayerische Staatsoper’s goal was two-fold: increase the opera house's social relevance and reach a broader segment of society.
Given how often international expansions fail and the potential value of their client’s opportunities, Convosphere had to dig deep into data to determine if these new markets were viable.
Determining affinity can be daunting when you’re dealing with a seemingly endless array of customers and data points. Maven Road had to take a massive sample size of data and make sense of it without getting too into the weeds.
What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience? That’s the exact question that Relevance was tasked with answering on behalf of their client in the yachting space.
SMASH, a nonprofit organization dedicated to helping provide students of color access to college and career readiness resources, leveraged Audiense audience targeting to build their fundraising and building awareness campaign on social.
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Universal Music leveraged Audiense capabilities to identify and understand their artist' audience segments to complement their traditional market research and feed into each artist's comms strategy.
Red Cloud relied on Audiense’s platform to analyse the data of their clients’ current audience while researching prospective ones...
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Using a three-stage methodology covering audience segmentation, profiling and, finally, activation and messaging, Convosphere was able to give MAPFRE a deep understanding of their audiences and...
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During the United Nations General Assembly in September 2019, WWF wanted to encourage world leaders attending the #UNGA74 to publicly address the emergency around nature loss and acknowledge that bold action is needed to tackle nature loss...
With the aim to increase the breadth and quality of available social intelligence and data analytics tools to clients. Learn how Tecmart set out to Streamline effective technology adoption in order to completing briefs successfully.
Understanding who your community is and what they think is essential to any product release. The sentiments surrounding a product across social media has the power to shape the success of its launch. Who was spreading Percy Pigs controversy?
Successful storytelling is reliant on an intelligent understanding of who the audience truly is, what they value, what resonates with them, and what their lives are really like…
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Telefónica’s Think Big blog focuses on technology and new trends in Spain and Latin America, with a mission to drive the brand as thought leaders in this space…
Grayling’s prestigious hotel chain client had a similar number of followers to its competitor. But the client had no way of assessing the quality of those audiences…
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PUMA’s #IGNITEYourCity campaign was bold. It visited 11 major cities in key markets, with athletic activity running for 21 days in each one. As well as major athletes, the campaign wanted to attract influential runners…
Kindred needed to promote FOX Sports’ coverage of the Bundesliga as the league’s annual winter break came to an end. It was vital to connect with a large, relevant global audience in a short space of time…
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Twiplomacy’s target audience of diplomatic agencies and world leaders all over the globe is a particularly powerful niche that is hard to effectively reach. Twiplomacy needed…
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Modern audiences are not short on options for content, and traditional publishers need to constantly look to the leaders in technology to retain a relevant contemporary voice. EL PAÍS has a history of digital adoption…
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The university used the platform to create lists of over 2000 students and alumni by specific subjects, enabling a well-targeted recruitment drive for student ambassadors…
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DHL’s #AfricaAsOne campaign was simple but massive: to pass a rugby ball across 45 countries in Africa on its way to London for the 2015 Rugby World Cup…
