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Grayling is a public relations firm with 1,000 staff working in 53 offices across the world. The company was founded in 1981 and work with clients across a wide range of sectors. The client in this case is a luxury chain with hotels in over 70 countries spanning six continents.
Required in-depth analysis into the client’s audience to expand and validate insightful traits and affinities of their potential customers, as well as actionable benchmarking against the client’s key competitor
Used the Audiense platform to deliver detailed insights for the client’s different accounts. Analysed audience crossovers with a key competitor