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How Telefónica attracted 30,000 high quality followers through precision targeting


About Telefónica

Telefónica is a Spanish broadband and telecommunications provider with operations in Europe, Asia, and North, Central and South America. It also trades under Movistar, O2 and Vivo, depending on the market. 

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The Challenge

Engage a relevant audience in the Spanish and Latin American market, whilst optimising the quality and cost per follower.

The Solution

The use of Audiense to build audiences of relevant users, segmented by location, level of activity, keywords, and how they’re likely to respond to Promoted Tweets. The campaign was conducted using Audiense’s Twitter Ads functionality, entirely from within the platform.

The Results

  • 30,000 new followers from targeted paid campaign, who are more active, followed, and relevant than organically reached ones.
  • Acquired followers who had an average of 1000 followers more than the ones they attracted organically.
  • The targeted audience continued to interact with the account once they followed.
  • Followers from paid campaign had an average of 6,500 more tweets per user than organic followers achieved during that time
more as average followers acquired
new followers
more tweets per user
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“We faced the challenge of attracting relevant followers in Spain and Latin America. Being able to expand our audience with relevant users, with higher levels of interaction and influence, was what really brought value to our action.”
Mark O’Marketing - VP Sales & Marketing, Xappp

David Rodriguez
Product Manager of Think Big Telefónica

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