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How Twiplomacy connected directly with over 1,000 diplomatic missions and journalists, and achieved a 25% response rate

About Twiplomacy

Twiplomacy is Burson-Marsteller’s thought leadership study, set up in 2012 by Matthias Lüfkens to monitor, advise, and report on the activity of world leaders, diplomatic missions, and government embassies on social media. Now in its sixth year, it produces over ten reports annually and has over 46,000 followers on Twitter alone, including many high-ranking government officials from around the globe.

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The Challenge

Identify, segment, and connect with both relevant journalists, and key senior diplomatic profiles

The Solution

Use of the Audiense Platform to identify thousands of profiles within Twiplomacy’s target audience

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